The Project

Overview:

The ByDavidKollar Summer 2024 collection draws inspiration from the spirit of the modern cowboy — a symbol of quiet strength, solitude, and authenticity. Our goal was to create a campaign that reflects that independence through imagery that feels nostalgic yet distinctly contemporary.

Concept:

Guided by the theme of quiet rebellion and grounded individuality, we chose a farm as our visual stage — complete with vintage trucks, weathered barns, and rusted textures. Each frame carries the timeless character of the environment while grounding the collection’s design in realism and warmth.

Execution:

I led the photography and creative story direction, shaping how the campaign unfolded visually and emotionally.

My involvement included:

• Pre-production planning — defining the tone, mood, and location aesthetics
• On-location photography — capturing an honest balance between editorial precision and raw storytelling
• Creative contribution to the video campaign — ensuring visual and narrative cohesion between motion and stills

Outcome:

A visual story that merges craftsmanship with modernity — celebrating ByDavidKollar’s refined approach to menswear through a cinematic yet grounded perspective.

Mood:

Nostalgic. Cinematic. Quietly masculine.

A day in the life of the modern cowboy.

Photography, Creative Direction, Campaign Story Development, On-Location Lookbook Production, Video Support