Project

Our Approach

We led the project from concept to completion, working closely with Zoba to translate her creative vision into an experience. Together, we scouted multiple studios across Toronto, explored lighting conditions, and selected a space that allowed natural light to shape the narrative.

Her direction was clear: “I don’t want it to feel too pretty.”

So we leaned into the imperfection — textured walls, raw space, and light that moved with the moment. The mood was meant to feel real, timeless, and human — bridal seen through an honest lens.

Execution

Over a full-day production, our team captured 21 bridal pieces through photography and film. Using only natural light, we emphasized the relationship between fabric, form, and environment. The final delivery included:

• A full editorial campaign

• Social-media reels for each look

• A documentary offering a behind-the-scenes look at the collection’s creation.

We managed pre-production, crew coordination, call sheets, and post-production editing — ensuring a seamless experience from planning to delivery.

Outcome

The campaign positioned Zoba Martin as one of Canada’s leading luxury designers while setting a new tone for modern bridal expression. The visuals now live across her website, press kits, and social channels, expanding her audience and solidifying her creative identity.

Reflection

This project embodies the essence of Tidehouse Studio — breathing life into stories through mindful creativity, strategic direction, and human collaboration.

It reminded us that beauty isn’t in perfection — it’s in presence.